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Twitter Music Is #NowPlaying As Official App, Player Launches

After much rumour and fanfare, today Twitter has (finally) announced Twitter Music, a new service that they say will change the way that people find music on (and using) Twitter.

Launching on the App Store later today and rolling out at music.twitter.com as we speak, Twitter Music is available in the US, Canada, the UK, Ireland, Australia and New Zealand, and streams music from three sources: iTunes (the default), Spotify or Rdio.

Twitter says it plans to “continue to explore and add other music providers” in the future.

Writing about Twitter Music on the official Twitter blog, Stephen Philips (formerly of Twitter-acquired We Are Hunted) says:

It uses Twitter activity, including Tweets and engagement, to detect and surface the most popular tracks and emerging artists. It also brings artists’ music-related Twitter activity front and center: go to their profiles to see which music artists they follow and listen to songs by those artists. And, of course, you can tweet songs right from the app.

If you’re interested in the songs that have been tweeted by the artists and people you follow on Twitter, you can navigate to #NowPlaying to view and listen to those songs.

Or if you’re scrolling through a chart and you want to learn more about a band, you can tap their avatar to see their top song, follow them right from the chart, or tap their Twitter username to go to their profile.

Or if you want to listen to music from the artists Wiz Khalifa follows, you can search for his name using the search icon in the top right corner. Then tap one of the artists you’re interested in and hit the play button to begin listening, or press play on the player to listen to all the artists.

Right now (for me at least), music.twitter.com is “coming soon”, letting you sign in with your Twitter Profile but not much more.

The app is available now on the App Store.

UPDATE (0950 ET): music.twitter.com is now working for me. Screen-grabs below.

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