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On Twitter, You Are Not In Traffic – You Are Traffic

Be one of many, not many of one.

That checkbox that says ‘send updates to Twitter’? I get it. It’s so tempting. So convenient.

And so unnecessary, and so noisy.

If you’re not part of the signal, you’re part of the noise. And the noise is a LOT bigger, and likely always will be. But it’s a bit like anything else that seems overwhelming and not really your problem – you can make a difference, however small. Because all those teeny, tiny differences add up to a much greater whole. All of a sudden, there’s much less of a problem.

Yes, the perception of noise is entirely relative, but taking that stance is a real easy way to shirk responsibility. Deep down, we each know our contributory value – our ‘internet worth’, if you will. And if you don’t, Twitter will tell you.

Bottom line? If this is your idea of an acceptable journey on Twitter, then you need to think about taking a different route.

Mediabistro Course

Twitter Tools for Marketing

Twitter Tools for MarketingWork with the formerly founding editor of AllTwitter to learn the tools and applications to maximize your impact! Starting December 3, Lauren Dugan will teach you how to manage your Tweet schedule using programs like TweetDeck and Hootsuite, search for people, trends, and content, and analyze your social growth and other important metrics. Register now!