The 2014 Brazil World Cup started yesterday, with the hosts playing Croatia in the opening match of the tournament. After falling a goal behind early in the game, Brazil rallied to win 3-1, maintaining their status as favourites for the event.
Naturally, Twitter dominated conversation around the match, with some 12.2 million tweets sent during the game. More than 150 countries joined in the discussion, and Brazil’s Neymar – who picked up 165,000 new followers over the 90 minutes – was the most talked-about player.
- New York Fashion Week on Twitter: More Than 1.2 Million Tweets About #NYFW
- Twitter: More Than 2.4 Million Tweets About #AppleLive (Peaking at 32,305 TPM)
- 5 Crazy Ways Social Media is Changing Your Brain Right Now
- 81.9% of Social Shares Happen on Facebook (Twitter: 8.6%, Pinterest: 3%) [STUDY]