60% of North American Online Consumers Will Own a Tablet by 2017: Forrester
Global tablet sales will pass 381 million units in 2017, according to a new report by Forrester. Tablets will become so mainstream that one in eight humans on earth will own one, representing 29% of online consumers worldwide, according to the Global Business And Consumer Tablet Forecast Update, 2013 to 2017 report.
In North America, 60% of online consumers own a tablet by 2017. In Europe, 42% of online consumers will own one. According to Forrester, by 2017, there will be 905 million units installed globally in 2017.
According to the report, tablets will begin to play a more important role in the workplace. Eighteen percent of the 381 million units sold by 2017 will be purchased from businesses. Here is more from the Forrester blog:
- Employees will be willing to pay some or all of the cost. In addition company-issued and BYO, a third model is emerging in which workers themselves are willing to foot partof the cost of a tablet to get the specific device of their choice.
- Vertical scenarios will emerge. In healthcare, for instance, the hyper-portability of tablets empowers doctors and nurses to use them for patient-facing scenarios (like showing x-ray results) as well as for treatment-related scenarios (inputting and tracking symptoms and vitals).
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