Communications company M Booth has created an infographic called, “Storytelling: One Frame at a Time,” which highlights a number of trends in social media adoption.

According to the infographic, Facebook reached 100 million users in 4 years but that Instagram is on track to beat that. In addition, 42 percent of all Tumblr posts are photos. We’ve embedded the complete graphic below–what do you think?

Here’s more about the infographic: “We compiled the latest behavioral data around visual content on social media, and partnered with Simply Measured to research engagement and sharing habits on Facebook’s top 10 brand pages. In the spirit of visual storytelling, we’ve summed up our findings in the form of an infographic. The verdict – Imagery rules across social media.”