Weinstein Books is taking advantage of the upcoming film release of The Intouchables to promote its new book You Changed My Life: A Memoir, the book that the film is based on. In exchange for buying a ticket to the movie, movie goers who buys a ticket to see the film between July 27 and August 3 will get a code to redeem a free copy of the eBook.

Here is more about the book from the press release: “The book was written by Abdel Sellou, the man whose life The Intouchables is based on, and tells the story of the unlikely friendship between a French aristocrat quadriplegic and the high-spirited, low-class Algerian ex con, played in the film by César Award winning Omar Sy (Omar et Fred), hired to serve as his hands and feet.”

The eBook promotion, which is happening at participating theaters, is available for download from various retailers including Amazon, Apple, B&N.com, and Sony.