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5 Ways Journalists Can Use Quora

Navigate this new hub of sources and self-promotion

- March 7, 2011

Chances are you've heard some buzz about the question-and-answer site Quora. So, what makes this different from Yahoo Answers or LinkedIn Answers? A couple of things. Quora mandates that users view a tutorial to help them ask original, descriptive questions. Many people like this arrangement, because it ensures quality control when it comes to content. Questions are asked on all sorts of topics and the answers are evaluated by Quora Reviewers, who can edit or purge questions and answers if inappropriate. Also, a user can edit someone else's answer to make it more descriptive or can suggest edits to the answer. This collaborative feature allows others to improve on the accumulated knowledge. (With other Q&A websites, people contribute their thoughts, and that's it.)

Yet, like all nascent platforms before it, Quora isn't quite ready for social media superstardom yet. It's come under fire for being difficult to grasp, and some have already deemed it just another overhyped technological fad. But Quora can be a valuable tool for writers and bloggers –- that is, once you figure out how it works. ...

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