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Explore how you can — and should — approach Twitter to make the most of it for your brand. Learn from social media pros at the San Francisco Giants, SFGate, and more. Learn more.
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But getting a high level of engagement is not the result of how tightly you cross your fingers. It's the result of smart writing, positioning and marketing your work through social media. Below, experts weigh in with nine tips on how to make that social media machinery work for you....

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