Seasoned media and creative professionals share the lessons they've learned along the way. Advice from the Pros delivers firsthand tips, career wisdom, and industry insights from people who've been in the trenches and know what works.
151 articles
Menaka Gopinath on engagement as the universal problem, paywall decisions at a global membership org, the return of live events, and where the C-suite is getting AI wrong.
Menaka Gopinath has spent her career on the audience side of the table. She came up running publicity for music acts in the late 1990s, freelanced for Flavorpill for a decade, and co-produced an ongoing…
Miles Jennings
Singapore-based film investment group Triple Green CineCapital just made its first Vietnamese bet: "The Scourge," a horror adaptation of a video game with 100,000 downloads. TGC formalized a partnership with Chánh Phương Films on the…
Mediabistro Team
The procurement meeting where someone questions your metrics will happen. Walk in with a three-tier measurement framework, or walk in with a clip report and hope nobody asks hard questions.
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Long gone are the days when social media was used purely for entertainment purposes. Sure, there are folks who still love nothing more than to fill up their Facebook page with GIFs of dancing kittens,…
Andrea Williams
The third round of client feedback just landed in your inbox. The creative director is frustrated. The account manager is scanning the statement of work, trying to figure out if this round is included in…
Miles Jennings
On March 22, Shane Hegde published a handwritten letter in the New York Times and listed his personal cell number at the bottom. He invited anyone who disagreed with him to call. His position: AI…
Miles Jennings
There's no shortage of writing career advice out there. Most of it is written by someone who has thought carefully about what would sound useful, rather than someone who has actually been in the room.…
Miles Jennings
An SEO Specialist (also called an SEO Expert, SEO Strategist, or Search Engine Optimization Specialist) is responsible for improving a website's visibility and ranking in search engines such as Google and Bing. By optimizing content,…
Jenell Talley
Interview originally conducted during Adam Glassman's tenure as Creative Director at O, The Oprah Magazine In this article: Quick Facts | The Creative Director Role | Biggest Challenges | Using Real Women as Models |…
Andrea Williams
A strategic guide to searching for art director jobs across media, advertising, and digital brands.
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