mediabistro.com joined forces with Primal Quest to introduce New York's outdoor, adventure and fitness media to the sport of expedition adventure racing. More than 120 writers made their way to the Pioneer Bar for a night of festivity (and lots of bourbon), and got to meet some of the wolrd's most elite endurance athletes as they prepare for Primal Quest's 450 mile race in June, 2006. For those of you who missed the action, watch for the Primal Quest party invite for Los Angeles coming soon!

- Rich Brazeau, Primal Quest CEO

At Pioneer, February 9, 2006

Want more pics?

Photos by Joseph Silva

Primal Quest's Rich Brazeau and mb founder Laurel Touby

MVP Group's Beth Warner and Primal Quest's Rich Brazeau

Primal Quest DVD loop

mb founder Laurel Touby, Shape Magazine group style director Jacqui Stafford, AMI creative group director Laura Gross, and AMI Latino Group vice president Sue Yein Tirado

French/West/Vaughn president Rick French, Pioneer's Keith Doyle, French/West/Vaughn national media relations director Charles Upchurch, and Peer Network's Woody Ferrell

2006 competitors Amy Bartoletto and Rodney Villella

Team Go Lite's Billy Mattison, Team Spyder's Danelle Ballangee, Team EMS's John Hartley

Be Nutrition chief performance officer Ken McDonald and Teamn Spyder's Travis Macy

Bulleit Bourbon girls Tracy and Erin

Women's Health Magazines' research chief Jessica Levine, assistant editor Cristina Goyanes, copy editor Erin Holloway, and editorial assistant Deanna Michaelopoulos

Business Journals editorial assistant Bethany Raborn, ABC producer Sanjay Singh, Forum Magazine managing editor Robert Haynes-Peterson, and guest David Longobardi

Martha Stewart Living Omnimedia style coordinator Craig Irwin and Accessories Magazine editor Lauren Parker

Woman's Day Magazine's editorial assistant Rachel Moser, copy editor Rebecca Rosner, and health editorial assistant Addie Strong

Crowd shot

Crowd shot