Back to Home > Courses and Seminars > Brand Blogging 101

Brand Blogging 101

Using Web 2.0 Media to market your writing, photography, or other creative work.

Course is closed.

WHEN
Monday, April 3
6:30-9:30 pm

WHERE
mediabistro.com
494 Broadway
(Spring & Broome)
New York, NY 10012

WHO
Ideal for anyone interested in using Web 2.0 to promote their creative work.

PRICE
$65 ($50 for )
more info

Course Details

Have you ever wondered how to market your freelance career through blogs and Web 2.0? This seminar is designed to provide journalists, photographers, authors, editors, and publishers with low-cost marketing ideas and strategies to utilize blogs and Web 2.0 as marketing tools. This one-of-a-kind class will fully disclose the pros of blogging and help you build a Web 2.0 strategy of your own to position your work and use blogs to create new sources of income and to expand your network. It will cover how to measure your viewership, how to monetize your blog traffic by selling content and traffic to advertizers, and how to use design to your advantage.

In this seminar, you'll learn:

  • Keys to establishing your own blog
  • How you can market your career with a blog and Web 2.0 media
  • How to use the blogosphere as your marketing tool
  • How to build a virtual community
  • How to create content that drives conversation
  • How to drive and monitor your content deep into the blogoshpere

Instructor Bio

Robb Hecht's Courses

No courses available at this time.

Robb Hecht
Robb Hecht is a communications media strategist serving as director of client services at IMC Strategies. Past clients include Cendant, Cumulus Media, Unilever, mobileETRADE Financial, and the Discovery Channel online. A commentator on communications and new media, he is author of The PR Machine Project, a blog cited by MarketingSherpa Reader's Choice Awards and by Saatchi & Saatchi's Lovemarks branding study. Robb is also a graduate of the University of Wisconsin and Columbia University and lectures as an adjunct professor for Baruch College's School of Continuing & Professional Studies' Marketing Certificate Program.
Robb has previously presented professional papers on blogging, RSS and Web 2.0 public relations during Global PR Blog Week and has been quoted and profiled in major media outlets such as BusinessWeek online, MarketingSherpa, The New York Times, India's ICFAI University Advertising Express magazine, SalesVantage.com and the Public Relations Society of America's PR Tactics magazine.

AvantGuild* Discounts on mediabistro.com courses are just one of the wonderful benefits of being in AvantGuild, our premium membership program. For just $59 a year, you'll receive instant access to our How to Pitch articles and other premium articles, transcripts from selected seminars and panels, and discounts on virtually everything we do (including eClasses and the Freelance Marketplace)! Click here to join now.