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Writing and Editing for the Web Essentials

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Writing and Editing for the Web Essentials

WHEN Tuesday, November 6, 7-10 pm

WHERE Harvard-Epworth Church, 1555 Massachusetts Avenue, Cambridge, MA
212-929-2588

PRICE
$65 ($50 for )
more info

Course Details

Thanks to Blogger, Wikipedia, and MySpace, anyone can put content up on the internet. The trick is in getting people to read what you write -- and to pay you for it.
97 million Americans now use the internet on a typical day. Online advertising budgets are bigger than ever and growing every year. Magazines and newspapers that used to merely replicate their print products on the web are now rushing to develop original content and hiring online staffs.

Those who work in print or broadcast may fear they're a little late coming to the party. Not at all. This seminar will cover the basics of how to write and edit for an online audience, as well as how web editors think about their sites. Design, production, marketing, and editorial overlap online far more than they do in traditional publishing -- we'll discuss how to thrive in a medium with few clear boundaries, and how much technology you need to understand.

In this 3-hour seminar, you will learn:

  • Why writing for the web is different from print
  • How to make the most of the medium and avoid common mistakes
  • The basics of usability (how people use websites) and search engine rankings
  • What you need to know about technology and web design
  • An overview of trends, including online video and blogging
  • Where the new jobs are

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Instructor Bio

Katherine Bell's Courses

Writing and Editing for the Web Essentials – Boston (Seminar on November 19)

Katherine Bell
Katherine Bell is deputy editor at Harvard Business Digital, the online division of Harvard Business Publishing. She has worked as online managing editor at America's Test Kitchen, as web director for British celebrity chef and cookbook author Delia Smith, and as director of content at PlanetOut.com in San Francisco.

She's taught fiction writing at the University of Iowa and in Lesley University's MFA program. Katherine's short stories have appeared in Ploughshares and Best American Short Stories 2006. Her book Quilting for Peace will be published by Stewart, Tabori & Chang this year.

Testimonials


Katherine really knows her stuff! Her class is essential for journalists looking to join the web-journalism field. It gives both newcomers and those from the old school a realistic overview of how to take advantage of this exciting and ever-changing medium. -- Allison Goldsberry

"Katherine brings a range of experience to her class. Katherine was brilliant, fascinating, and well-informed. I highly recommend her as an instructor." -- Sue Davis

"Katherine brought a lot of smart insight regarding how to best write for the web. She presented all the latest trends and helpful usability research to help get me in the proper mindset." -- Lou Susi, art director

"Katherine took the interests of a varied group of professionals into account when presenting the course material. She was amazingly good at covering other aspects of the topic so that everyone would feel included." -- Nan Fornal

"Katherine competently conveyed the differences between Web and print writing by showing the good and the bad of Web site wording and layout, and by citing studies on how users read the Web. A must for journalists making the transition to online media." -- Lori Valigra

"Katherine is riveting. She is funny, kind, patient, personable, and extremely informative. She tailors each class to her students' needs so that it is truly time and money well spent." -- Leah Berk

"Katherine impressed me with the depth of her expertise and ability to convey valuable information concisely. I received an entertaining, practical overview of a very complex process. I was getting cutting-edge information." -- Cheryl McCloud

"Katherine is a truly knowledgeable and insightful instructor. The course was packed with useful information." -- Malorye Branca

"Katherine is da bomb. She knows her material and was very open to questions during and after class. Her eloquence makes the class top-shelf." -- John Tremblay

"Katherine delivers like a good Internet site. She covered everything you hoped she would, provided a professional's eye for detail, and exuded knowledge, experience, and confidence." -- Chris Connelly

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