FishbowlDC has learned that National Journal's Corporate Advertising Director Sarah Kuhn will soon join The New Republic.

Says one industry observer: "It's a major loss for NJ ad sales and major coup for [Publisher] Elizabeth Sheldon @ TNR..."

Sheldon tells FishbowlDC:

We are thrilled to have Sarah Kuhn join us at The New Republic. As you may know, Kuhn was with National Journal for ten years, and everyone in this market has tried to steal her away. You can imagine, then, how gratifying it is for us at TNR to see the changes we have made recently be so resoundingly validated with this spectacular hire. This is truly a new day at TNR. After so many tempting offers over the years from other magazines, for Kuhn to make the leap to our publication is an honor. We intend to make the most of her incredible skills and continue to make The NEW New Republic the best magazine in Washington. Now the best kept secret among Washington's top thinkers and leaders is out.