Brand X is the new weekly publication from the LA Times. Editors Dean Kuipers and Deborah Vankin introduce the new rag in a blog post:

So, what is Brand X? It's trading next-generation ideas on lifestyle, tech, entertainment, food, events, volunteering, style and the outdoors. Brand X is a curated shot of shared intelligence about how we live now and how we want to live tomorrow - the next movements in social networking and the return of the kitchen garden; micro-philanthropy, and the breakthroughs in science and art that are helping Southern Californians evolve and thrive.