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Thursday Sep 13, 2007
LA Times Scorecard: Online Up, Circ. Down
Traffic (Latimes.com only) Year-over-year traffic was up considerably. Of the Top Ten Videos, a few were home-grown: But someone needs to crack the whip: Customer Service Sunday Reliability missed 90% on-time goal by 5.4 percentage points primarily due to late editorial copy. Operating Expense Property tax refund, compensation, newsprint & volume savings, drove the favorable variance to Plan. Department compensation was below Plan. Circulation is still dropping, but not plummeting. Daily Individually Paid circulation for September is projected to be flat with last year. Sunday Individually Paid Circulation for September is projected to be down versus last year due to weaker demand, some modest subscriber loss from product changes, and discontinuation of Sunday bonus days.Advertising Revenue Retail was off by 7.7%, stopping a double-digit decline since Period 4. National remained favorable to Plan, driven up by strong Movies & Financials, partially offset by weak Auto. Classified missed Plan by 14.8%, primarily due to plummeting Real Estate & Recruitment, slightly offset by favorable Auto Email This Post |
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