Sam Zell is spicing it up.

From Bloomberg.com:

The real estate mogul turned chairman of Chicago-based Tribune has used the f-word and called himself the human equivalent of Viagra to address what ails one of the company's newspapers, the 126-year-old Los Angeles Times.

Zell, 66, has been telling staff members at Tribune's nine newspapers and 23 local television stations that he wants to cut bureaucracy and encourage quick decision-making and more collaboration among newspapers, TV and the Internet. Management experts say that while his choice of language risks offending people, he may succeed in forcing change.

Do you think Rupert thinks of himself as the human equivalent of Cialis?