As part of her “Let’s Move” campaign, Michelle Obama has filmed a series of videos aimed at getting fat kids outside and playing by airing TV spots on the very channels that target children with heavily salted and sugary snacks. A match made in heaven!
The PSA’s were filmed in the East Room of the White House with characters from “The Sunny Side Up Show” and “Lazytown”, which can be seen on the Sprout network. You can see her video with “Sportacus” and “Chica the Chicken here. I sincerely hope we have bigger weapons in our arsenal against obesity than a squawking chicken and a skittish European man with a pencil-thin mustache, or we’re in bigger trouble than we think.