Much Ado About a Variety Retweet

Here’s a great example of just how ridiculous it can get sometimes on Twitter.

It started Wednesday when Variety film reporter Jeff Sneider retweeted an Entertainment Weekly TCA article about Alex Trebek. Although the headline should have ideally spelled it “Lede,” the word was listed as “Lead:”

Within a matter of minutes, Movies.com contributor Scott Weinberg and Badass Digest reporter Devin Faraci were getting on Sneider’s case for spelling it “Lead.” Variety editor Chris Krewson jumped to his colleague’s defense and soon, the Twitter mini-brawl was on:

The back-and-forth petered out shortly thereafter, but think about this for a second: four entertainment journalists were suddenly thrown together at the end of a workday for an argument about some other schmuck’s headline!

Previously on FishbowlLA:
Variety Editor Talks to Himself on Twitter

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.