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Tangled Web

CNN Wants Avatar News in Second Life

By Kate on October 30, 2007 9:26 AM

second_life_270605.jpg

CNN is launching a virtual news bureau on Second Life. Reuters uses a real journalist/avatar on the site, but CNN is extending its i-Report concept by asking Second Life residents to contribute news, photos and videos. CNN-branded kiosks will be scattered throughout the community, so avatars will never be far away from their news fix. And user generated content may be supplemented with advice from CNN personalities such as Larry King, who looks like an avatar in meatspace.

Do avatars report fake news? Isn’t an avatar already user-generated? Isn’t Second Life kinda over?

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