Forget about all those “Gleeks” raking over the poor weekend box office performance of Glee: The 3D Concert Movie. What really threw FishbowlLA for a loop was the fact that today’s analysis at LATimes.com comes from Joshua Weinstein of TheWrap.

It’s an outgrowth of TheWrap’s recent expansion of a syndication deal with Reuters America. Still, it speaks volumes about the changing dynamics of today’s newspaper business that this Glee post-mortem came alive via TheWrap-to-Reuters-to-the-LA-Times.

What’s next? Amy Kaufman, one of the paper’s latest box office watchers, penning a personal essay for TheWrap? At this point, it’s all as topsy-turvy as the screenplay construction of Cowboys & Aliens.

There are a lot of great theories bandied about in Weinstein’s piece about the relative failure of a Glee concert film at the box office. Directly and indirectly, they seem to point to a hindsight-need for a Justin Bieber cameo.

Previously on FishbowlLA:
Reuters Deal Kicks Off Busy July for Sharon Waxman