In a post about Kanye West‘s new company DONDA, Seth Abramovitch joked that the name was an acronym for “Dis Original Nigga Dresses Aight.” Writing those words got Abramovitch fired from Gawker.

Granted, with a name like Seth Abramovitch, you really shouldn’t be throwing around the n-word, even as a joke. Even if that joke is about something a rapper might say, one who uses the n-word regularly. That being said, is this really a firing offense? From a website that once posted a graphic photo of a murder victim for the world and his grieving family to see? The blogger who posted that photo still works for Gawker, by the way, making this seem like a pretty arbitrary application of ethical standards.

But it could also signal a shift at Gawker. Abramovitch appears to have been canned by the site’s new editor, A.J. Daulerio, who may be intent on bringing higher moral standards to the website. Or he may just be playing into political correctness. Time will tell.