Another Brilliant Businessweek Cover

We were going to title this post “Just Plane Sex,” but thought that might be a bit too cheesy. Anyway, the above is yet another great cover from the Bloomberg Businessweek crew. It almost didn’t happen though. Richard Turley, Businessweek’s Creative Director, explained on his site that he preferred an earlier version:

We tried two versions of our planes screwing cover. This was the other option which I really want to show people. I love it – probably more than I love the cover we went for. Love the woman covering her child’s eyes and the people going crazy in the control tower. But we thought (i think rightly) that the simplicity of the clouds cover made for a more direct, impactful cover.

The scrapped version is below.

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