The deal between Better Homes and Gardens and celebrity chef Jamie Oliver’s Jamie Oliver’s Food Revolution TV show has gone downhill very quickly.
The chef appeared in BHG’s April issue, and Eric Liskey, the magazine’s Editor, was supposed to appear in an episode of Oliver’s show during May sweeps. However, that is not how the turnip grew (or whatever).
According to Adweek, Oliver’s ratings have tanked, prompting ABC to yank the planned BHG episode and reschedule it for the doldrums of summer TV programming.
Such is life with celebrities – especially British ones. They can’t be trusted.