TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Bloomberg Radio/WBBR To Use ESPN Anchors During Morning Drive

Bloomberg Radio/WBBR-AM will no longer implement its own sportscasts in morning drive. Beginning Monday, FishbowlNY has learned, Bloomberg will start using anchors from ESPN. A source tells FishbowlNY that it’s believed to be a barter deal between the business station owned by the Mayor and Disney’s sports station.

Longtime morning sports anchor Jerry Azar left the station in 2010. Shadow Broadcasting reporters have filled the Bloomberg sports gap since Azar’s departure.

The ESPN deal does not affect WBBR’s weekend sports coverage. Shadow staffers will continue to file sports reports for the station on Saturday and Sunday.

Mediabistro Course

Overcoming Writer's Block

Overcoming Writer's BlockUse proven tools and exercises to get back to writing! Starting July 15, learn a process that will help you pinpoint your optimal writing conditions, structure your time and build a framework to increase your productivity. Register now!