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BuzzFeed Australia Launches

SimonCrerarPicWhen BuzzFeed first formalized its plans to expand past the UK and into the glorious Down Under, EIC Ben Smith suggested that “Australia — with its humor and beauty and sense of the absurd and love of the social web — is basically BuzzFeed Nation already.” Probably true; and now that January 31 has rolled around over the distant international horizon, we can all start determining if Smith was correct with his optimistic assessment.

At the helm of BuzzFeed Australia is Simon Crerar (pictured), formerly visual story director for News Corp Australia. Together with staff writer Jenna Guillaume, he curates the site’s Twitter feed – @BuzzFeedOz - and the pair have been teasing some early looks at content.

On the cheeky media coverage front, one BuzzFeed AU item has seven suggestions as to how national TV network ABC can become more favorably aligned with the country that it serves. Another article runs down “21 Reasons Karl Stefanovic is the Greatest Australian Journalist of All Time.” Reasons include:

Incredible rapport with his [Nine Network Today show] co-anchors…

No matter how challenging, his coverage is always rousing…

Everyone remembers his bravery in the face of adversity, like that time he ate the world’s hottest pie.

Ha ha. So far, looks like Smith was right on the money. To check out more of BuzzFeed Australia, click here.

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