GigaOM, a San Francisco based tech site, has acquired New York based paidContent. PaidContent, which is owned by ContentNext, has a similar approach to technology and media news, which is what drew GigaOM’s attention to it in the first place.

“The ethos of paidContent and our company are in sync,” wrote Om Malik, GigaOM’s founder. “GigaOM’s core belief is that as connectivity becomes ubiquitous, it changes everything from society to business to we the people. paidContent from the very beginning has been built on the idea that connectedness is and will change media. It makes perfect sense for us to team up.”

Ernie Sander, ContenNext’s Executive Editor, echoed those thoughts. “We both believe fundamentally in the power of breaking news and smart, useful content across different platforms, and we both have a core conviction about practicing truth and fairness in our journalism,” wrote Sander.