Greg Coleman, former president of The Huffington Post, has been named the new president of BuzzFeed. Coleman most recently served as president of the advertising tech company Criteo. Coleman will also hold a seat on BuzzFeed’s board.
“Social, content-driven advertising has really come of age in the last three years, and Greg joining us validates that enormous shift,” said Jonah Peretti, BuzzFeed’s founder and CEO, in a statement. “Greg helped transform industries at Huffington Post and Criteo and now will scale social advertising globally as it becomes an essential part of every major brand’s marketing strategy.”