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Here’s the NY Times’ Exec Editor Hitching a Ride in a Pickup Truck

South by Southwest to do list:

  • Near constant social media updates praising SXSW
  • Near constant real life disappointment with SXSW
  • Small talk with media types
  • Big talk with local drunks
  • Attend a panel discussion about a trend that isn’t a trend
  • Attend a panel discussion by people who take themselves too seriously
  • See a concert by a terrible band
  • See a concert by an average band
  • Witness Jill Abramson, executive editor of The New York Times, hitching a ride in the back of a pickup truck

[Image via David Carr]

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