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Kristine Welker Named VP, CRO of Dr. Oz Magazine

The leadership at Hearst Magazines’ Dr. Oz magazine is coming together. Kristine Welker has been named vice president, publisher and chief revenue officer of the forthcoming title, which is expected to debut in the first quarter of next year. Earlier this month, Alison Brower was named editor-in-chief.

Welker has been with Hearst since 1999. Since 2010, she has served as vice president, chief revenue officer of Hearst Magazines Digital Media.

“With a magazine, dedicated website and other media extensions, this new brand will offer a multi-platform experience for consumers and a unique opportunity for marketers,” said Welker, in a statement. “It is an exciting launch with the power of Dr. Oz and Hearst behind it that will create a new lifestyle category, and I am thrilled to help build it.”

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