Magazine moguls kept things interesting today at 55th and Fifth. Without the usual intriguing mix of celebrities (who were, undoubtedly still recovering from Oscar overload) to observe, we spent the afternoon wondering what the editors and behind-the-scenes execs were plotting over their cobb salads. Our good friend, Men's Health honcho Dave Zinczenko, told lunchtime chronicler Diane Clehane that he's "close" to inking a television deal with Al Roker's production company. The program would be a showcase for the burgeoning Men's Health brand and might even feature the always camera-ready Dave who has been refining his telegenic talents on Today's couch for some time now.

Here's the rundown on the rest of the crowd who dined & dished:

1. Nightline's Cynthia McFadden, Ruth Friendly and an unidentified gentleman. We caught Cynthia's broadcast the other night where she reported on the on-going Anna Nicole Smith saga. Kudos for striking just the right tone of dispassionate distaste while filling us in (we want to, but we can't look away) on the latest details of this train wreck that won't go away.

2. Michael Lewittes and an unidentified blonde gal.

3. Wayne Tabach.

4. Today's Al Roker and Jim Bell.

5. Gerry Byrne and guest.

6. Liz Finkel, with we hear, her fiancé. Congrats!

7. Sherry Rollins.

8. New York Social Diary's David Patrick Columbia and interior designer Shelia Bridges.

9. Richard Marx and guest.

10. Fashion maven Jaqui Lividini and Benedetta Cassamento, the new president of Dana Buchman & Ellen Tracy.

11. Bob Friedman.

12. Author Michael Gross and David Adler.

14. Richard Cohen.

15. Today's Marc Victor and Dave Zinczenko. Marc says we'll finally learn who will win "Anchor for Today" on tomorrow's show. We're tuning in!

16. Barry Landau with Clifton Truman Daniel, the grandson of Harry Truman (son of Margaret Truman). Landau and Daniel are working on turning Landau's book "The President's Table: 200 Years of Dining and Diplomacy" into a TV series. Lifetime, History Channel, C-SPAN, PBS -- who will get this deal done?

17. New York Daily News gossipeuse Joanna Malloy.

18. We would have love to have been a fly on the wall for this one: Former Marie Claire editrix Lesley Jane Seymour, who has been keeping a low profile since her departure from the magazine last year, and the magazine's ex-publisher Cynthia Lewis (and late of Shop Etc.). If these magazine vets are hatching any grand plans, we're eager to hear them. Drop us a line ...

19. The gorgeous spring floral arrangement blocked our view ...

20. Ladies who launch: Hearst's Ellen Levine and Time Inc.'s Ann Moore.

21. Quest's Chris Meigher looking dapper as always.

22. A civilian confab.

23. ???

24. Christy Carpenter.

25. Designer and Palm Beach favorite Steven Stolman.

26. Hearst's public relations maven Deb Shriver.

27. Frank Ferrari and, we're told, a gentleman from South Africa.

28. Morris Reid.

29. A group of fashionable folks from Ford Models. (And they were eating!)

30. Steve Haft.

Please send comments and corrections to diane AT mediabistro DOT com and lunch AT mediabistro DOT com.