Obviously you already know that magazines are having a terrible year when it comes to ad sales; last week we told you that big fashion mags were posting a almost universal decline. Well, according to the WSJ you'll soon be able to see the difference. Or perhaps, in the case of the infamously huge September issues, actually feel the difference.

Last year's Vogue apparently had 725 pages and clocked in at 4.9 pounds, this year's 674 ad pages are down 7 percent. Probably not the type of weight loss the fashion bible had in mind.