FishbowlNY - Turning the Page For New York Media
Thursday, Dec 08

New Mother Nature, takin' over because Brian Williams says so

Bri knows Maude, dammit.jpg bea.pngyou're no bea.png The swirling, churning controversy is settled once and for all! Yes, NBC "Nightly News" anchor Brian Williams said that Bea Arthur would make a great mother nature -- and no, he wasn't confused by some goofy margarine ad.

To recap: at a panel discussion last month debating candidates for Time's "Person of the Year," managing editor Jim Kelly asked Williams who ought to be cast as the face of Mother Nature on the magazine's cover. Williams' immediate response: Bea Arthur.

Readers may recall that we wondered if William's hadn't confused the Maude-o-licious Bea with Dena Dietrich, an actress who had actually played Mother Nature in the 70's Chiffon Margarine campaign. So we asked him ourself.

We are duly chastened. Dude knows his 70's TV.

Especially, as it turns out, "Maude": "That was a huge part of my childhood," said Williams on the phone* earlier today. "Who my age and older can't come up with the opening lines of the theme song? '...And then there's Maude'?" (For those of you unschooled in the early days of the telly, that's the chorus; it opens with "Lady Godiva was a freedom rider..."). Williams said that he instantly thought of Bea Arthur -- who he has has interviewed, by the by -- because she's such a classic, iconic presence, so much more "approachable and identifiable" than some margarine pitchwoman.

He then made a reference to the genius of Norman Lear which we totally didn't get. "Well, you need to get Googling," he said (We Googled, Brian! Norman Lear was the televisionary who brought the bold, audacious, true-to-life character of Maude to the screen! She was the anti-Archie Bunker! She made decisions of which Sam Alito would probably not approve!).

The upshot? Brian Williams knows his TV, knows his margarine commercials, and definitely knows his Bea Arthur. And frankly, Dena Dietrich never entered his mind. "Really, it was in the context of selling a butter substitute.

"Bea Arthur has an edge...and this year Mother Nature definitely showed us her edge."

Ulp. We'll never doubt you again, Brian. Thanks for the phone call, and hey - thank you for being a friend.

Previously on Fishbowl:

  • It's the New Mother Nature takin' over -- literally
  • New Mother Nature update: Thank you for being a friend...and a sister

    Bea Arthur-inspired music:

  • Theme from "Maude"
  • Theme from "Golden Girls"

    Why Brian Williams Thinks Mother Nature is the Person of the Year:
    It's About Time [The Daily Nightly]

    *Phone calls we're not expecting in the middle of our day: "Rachel? This is Brian Williams."


  • new on mediabistro.com

    The Future of Social Media with Chris Anderson

    The editor of Wired explains how to create a social network that works.
    Watch the video

    Email This Post

    Fill out the following information and click on the Send button in order to send this post, New Mother Nature, takin' over because Brian Williams says so, to a friend.
    Friend's name
    Friend's email address
    Your name
    Your email address
    Note to your friend (optional, max 200 Characters)

    Read more on FishbowlNY >

    Turning the Page For New York Media
    FishbowlNY in Your Inbox
    Mobile Version
    RSS Feed
    Our Blog Network

    BayNewser

    WebNewser

    TVNewser

    PRNewser

    MediaJobsDaily

    GalleyCat

    UnBeige

    MobileContentToday

    AgencySpy

    FishbowlDC

    FishbowlLA

    FishbowlNY

    FishbowlNY Staff
    Editor:
    Amanda Ernst

    Contributing Editor:
    Drew Grant

    Columnist:
    Diane Clehane

    About FishbowlNY
    Follow FishbowlNY
    Email FishbowlNY

    Anonymous Tips
    Topics

    About

    About Us - Modules

    Acquisitions

    Advertising

    Alternative Weeklies

    AMC 2006

    AMC 2007

    AMC 2008

    Awards

    Beijing Olympics

    Books

    Bottom Feeding

    Breaking News

    Circulation

    Daily Angle

    Dissecting NPR

    DNC '08

    Election '08

    Ellies '08

    Fashion Week

    Fishbowl Initiatives

    FishbowlNY Poll

    Inauguration '08

    International

    Keith Kelly Distilled

    Legal Trouble

    Lunch

    Magazines

    Markets & Media

    Media Companies

    Media Events

    Media Lookbook

    Media Minutiae

    Media People

    Mediabistro Circus

    Memopad Distilled

    Menu

    Movies

    New Media

    News

    Newspapers

    NYT in 90 Seconds

    Obituaries

    Parties

    Pop Culture

    Radio

    RNC '08

    Scandals

    Scholarly Pursuits

    Strike Watch

    SXSWi '08

    The Crystal Ball

    The Internet Presidency

    The Revolving Door

    The State of Journalism

    Time 100

    Trends

    TV

    Video

    Archives

    November 2009

    October 2009

    September 2009

    August 2009

    more...

    Links

    AdAge

    Beet.tv

    BusinessWeek | Fine on Media

    Buzz Machine/Jarvis

    The Colbert Report

    The Corsair

    Daily Show

    Editor & Publisher

    Ed2010

    Folio:

    Gawker

    Gothamist

    Guardian America | Media

    HuffPo

    IWantMedia

    Marketwatch | Friedman

    Mediaite

    Mediapost

    Media Wire Daily

    NY Daily News

    NY Mag | Daily Intelligencer

    NY Observer | The Media Mob

    NY Post | Keith Kelly

    NYT | Media Decoder

    The Onion

    Paid Content

    Poynter | Romenesko

    Silicon Alley Insider

    Slate | Jack Shafer

    Wall Street Journal

    WaPo | Media Notes

    James Wolcott

    WWD | Memo Pad

    Job Listings

    Featured Listings

    Communications Manager
    The Mount Sinai Medical Center
    New York, NY

    Senior Marketing Director
    Somnia Inc.
    New Rochelle, NY

    Online Publication looking for Staff Writer
    UrbanDaddy
    New York, NY

    Senior Account Manager
    Thomson Reuters
    New York, NY

    Upcoming


    Jumpstart Your Job Hunt
    November 16
    New York

    Breaking Into Travel Writing
    November 18
    New York

    Copy Editing: One-Day Intensive
    November 20
    New York


    ADVERTISEMENT


    mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
    mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
    MobileContentToday l WebNewser l BayNewser l MediaJobsDaily l mbToolbox
    Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

    internet.commediabistro.comJusttechjobs.comGraphics.com

    Search:

    WebMediaBrands Corporate Info

    Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
    Advertise | Newsletters | Shopping | E-mail Offers