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Everyday Instagram Users Graduate to New York Fashion Week Big Time

According to Time magazine associate video producer Diane Tsai, the latest edition of Mercedes-Benz New York Fashion Week (wrapping up today) is the “first time everyday Instagram users were treated like industry insiders at a major designer’s runway show.”

In the video above, Instagram users Ender Baykal (@enderbaykal) and Patricia Serrano (@freshtraveler) talk about their experiences this past week in NYC. There is also a snippet of conversation with Brian Difeo (@bridif), co-host of one of a number of “InstaMeets.”

Difeo staged his InstaMeet with Anthony Danielle. The pair were hired by Tommy Hilfiger and thanks to their combined Instagram following, quickly received more than 300 RSVPs. Read the rest of Tsai’s report here.

Update (1:00 p.m.):
Saya Weissman at Digiday also had a good article about this intriguing aspect of New York Fashiion Week. Read her take here.

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