Carson Daly, the ex-MTVer and host of NBC's Last Call — a late night show that depends on viewers who are either inebriated, sick or accidentally TiVo it — is behind The Daily Reel, an online publication created by independent film producer Jamie Patricof and ex-Details executive Jeffrey Stern. Daly is slated to be a regular contributor to the project, which its creators say is driven by a "need to create a viable economic model" in the buzzy online video space. The site's lofty goal is to be a sort of editor for the seemingly unmanageable amount of video content on the Web.

"The Daily Reel's editorial staff lives and breathes online video," Patricof said in announcing the launch. "Our staff spends every day scouring the web for interesting material. Whether it's funny, flashy, newsworthy, or just plain entertaining — if a video is worth watching, it'll end up on The Daily Reel's Top 10 List."

The Daily Reel