TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

News Corp. Puts Project Alesia Plans On Hold

Rupert Murdoch‘s News Corp. has ceased all work on Project Alesia – the aggregated news content delivery program conceived back in March to rival Google News.  News Corp. planned to launch a variety of different newspapers, including the Wall Street Journal, across the entire digital landscape — particularly on the iPad and Google Android system.

According to The Hollywood Reporter, sources claim that Project Alesia was “ahead of its time” and while News. Corp did their work in setting a price points for digital sales, “other publications are not as far on.”

Around 100 workers participated in the development of Project Alesia, 80 of whom are freelancers and are expected to be let go.  The remaining employees will be reassigned.

For those of you who were wondering, Alesia was the city seized by Julius Caesar and the Roman army in 52 BC.  That victory paved the way for Roman dominance in Gaul for centuries.  I guess Google News just has a better security system than those Gallic tribes did.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!