TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

November Sweeps Indicate WNYW/Channel 5 Owns 10 p.m.

It was a powerful November sweeps period for WNYW/Channel 5. The Fox outlet, which battles Tribune-owned WPIX at 10 p.m., was the clear victor for the month, and year-to-year.

Delving into the numbers, obtained by WNYW, Ernie Anastos and Dari Alexander outdistanced Jodi Applegate‘s late newscast on Channel 11.

For November, Channel 5 had a 74-percent win in the Households (3.3 for WNYW, 1.9 for WPIX), a 78-percent advantage among total viewers (1.6, 0.9), a 73-percent lead in total Adults 18+ (1.9, 1.1), and a 78-percent bulge among Adults 25 to 54 (1.6, 0.9).

Comparing this sweeps period to November 2010, Channel 5 once again flexed its muscle.

WNYW posted 27 percent gains in the Households, while WPIX dropped five percent.

WNYW increased 45 percent among the pivotal Adults 25 to 54, WPIX lost 18 percent.

As for mornings, Good Day New York saw slight gains from a year ago in Households and Adults 25 to 54.

The Channel 5 early evening newscasts, while not winning outright in the competitive field, did see some increases from last year’s sweeps.

The biggest gain, 50 percent, took place at 6 p.m. with anchor Harry Martin—among the Adults 25 to 54–jumping from a .4 to .6.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!