TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Latest Patch Site is Hyper-Fictitious

And, in this anniversary month of the death of Walter Cronkite, Propwash Junction Patch is being edited by Windy Kronkite, no less.

She and the entire site are fake. Although Propwash Junction Patch looks and feels like every other recently redesigned Patch site, it’s actually a clever rich content ad for Disney’s August 19 animated feature Planes.

Links to the fake Patch, like the one above, are being embedded across real Patch sites. For our money, the funniest part of the Propwash hub is the local editor’s bio.

Launched at the beginning of the week, Propwash Junction Patch will stay live through September. And, according to Patch senior vp of advertising and marketing Mark Josephson, there could be more of these endeavors in the near future. He told Ad Age for example that a North Pole Patch “wouldn’t be a stretch.” Ho, ho, really?

Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now!