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New Media

People Magazine Launches Its Sexiest Man Alive Campaign On Facebook

By Alex Alvarez on November 1, 2010 4:34 PM
To celebrate the 25th anniversary of its popular “Sexiest Man Alive” issue, People magazine is launching a campaign on Facebook made up of “5 sexy celebs People selected based on their sexiness and their level of engagement with fans through social media,” because internet nerds be bangin.’
Today through November 10th, Facebook users have the option of voting as many times as they want (via People‘s own Facebook page) on five celebrities based on both their relative hotness and their social media savviness.
The sexy men include football player Chad Ochocinco, “Old Spice Guy” Isaiah Mustafa, actor Vin Diesel, singer Enrique Iglesias and “Jersey Shore”‘s Pauly D.
The winner will be featured in People‘s “Sexiest Man Alive” issue (because there’s no really no contest regarding who would obviously win the alternative honor), on newsstands November 19th.

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