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Rumor: CNN to Buy Mashable for $200 Million

The New York Times and Reuters are reporting that CNN is going to acquire Mashable. Felix Salmon of Reuters said that the deal could be announced tomorrow and the price tag could be a hefty $200 million.

Salmon did add that he “didn’t know” if the rumor about the acquisition was true, and reps for CNN and Mashable declined to comment on the talks to the Times. The paper didn’t take that for an answer though, and did some sleuthing:

There was a social media hint about the potential acquisition early Monday morning when Adam Ostrow, the executive editor of Mashable, ‘liked’ on Facebook Mr. Salmon’s story for Reuters.

Stay tuned (glued?) for more details.

UPDATE:
Brian Stelter of the Times just tweeted that Mashable has denied the timing: “In email to staff, Pete Cashmore says it ‘isn’t true’ that @Mashable ‘will be acquired this week.’ (Doesn’t deny NYT report of talks w/CNN.)”

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