TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Sports Illustrated Sets Web Traffic Record with LeBron James Essay

FishbowlNY called it. When LeBron James announced his decision to return to the Cleveland Cavaliers via an essay on Sports Illustrated’s site, we said SI.com would be setting records. Lo and behold, it did. James’ piece attracted 6.1 million unique visitors to SI.com, good for its most UVs ever.

James’ essay beat out the old record holder — Richard Sherman’s column on MMQB — by almost two million UVs. Sherman’s article, posted in late January, netted 4.3 million UVs.

Turns out having the best player in the NBA write for you is a good thing. Who knew? Aside from us, we mean.

Mediabistro Course

Get a Literary Agent

Get a Literary AgentStarting August 6, learn how to find the right agent for your book and write a query that will get the deal done! Taught by Barbara Clark, a book agent and publishing consultant, you will learn the best methods for finding a literary agent, the proper protocol and etiquette for seeking literary representation, how to send queries and more. Register now!