FishbowlDC TVNewser TVSpy LostRemote AgencySpy PRNewser GalleyCat SocialTimes

Sports Illustrated Sets Web Traffic Record with LeBron James Essay

FishbowlNY called it. When LeBron James announced his decision to return to the Cleveland Cavaliers via an essay on Sports Illustrated’s site, we said SI.com would be setting records. Lo and behold, it did. James’ piece attracted 6.1 million unique visitors to SI.com, good for its most UVs ever.

James’ essay beat out the old record holder — Richard Sherman’s column on MMQB — by almost two million UVs. Sherman’s article, posted in late January, netted 4.3 million UVs.

Turns out having the best player in the NBA write for you is a good thing. Who knew? Aside from us, we mean.

Mediabistro Course

Middle Grade Novel Writing

Middle Grade Novel WritingStarting January 15, work with a literary agent to write your middle-grade novel! In this course, you'll learn how to develop strong characters, write compelling dialogue, master the art of revision, and market your work to publishing houses and agents. Register now!