The Huffington Post held a garden party to celebrate the launch of its new iPad magazine, “Huffington,” Last night. FishbowlNY was there at the Gramercy Park Hotel rooftop bar, along with a few hundred of Arianna Huffington‘s friends, staffers and a few famous faces.
We spotted Huffington Post Media Group editorial director Howard Fineman, Huffington Post editor Roy Sekoff, HuffPost’s Pulitzer Prize winning reporter David Wood and NBC News president Steve Capus in the crowd, among other well-dressed and well-heeled guests.
Huffington and Tim O’Brien, who is overseeing the venture for the company, made brief remarks:
“You may be asking ‘why a magazine?’ well the answer is that now The Huffington Post has 1,500 stories a day, about 70 to 80 of them original, and we found that we needed to pull the best, and put them in a beautiful setting like jewels, so that you could enjoy them when you had time over the weekend,” Huffington said. “It is the difference between a one-night stand and a long getaway weekend where you really get to know someone.”
Attendees sipped on a house drink, “The Huffington. Launch” which had cucumber, lime and gin, and played around with iPads loaded with the magazine in the back of the room. H’ordeuvres were passed through the room, and included Greek pizza (har har), bites of french toast and mini lobster rolls. Guests walked away with an oversized coffee mug emblazoned with the “Huffington.” logo (pictured below).
“Huffington.” launches today in the Apple iOS App Store.