Smacks of desperation — whose we're not quite sure yet — in today's news that Mick Jagger has signed on for an ABC fall pilot with the working title "Let's Rob Mick Jagger."

Mr. Jagger shot his scenes for the New York-based pilot in a hotel room in Auckland, New Zealand, last week.

Naturally. Now, if this show's success means a Keith Richards spin-off (think Joey, only way less coherent) we'll promote every episode for ABC, free-of-charge.

Mick Jagger Joins a New ABC Sitcom [NYT]