TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

White House Adds New Position to Deal with Unfavorable Online Media

The White House has named Jesse Lee to a new position within its communications department titled Director of Progressive Media & Online Response. According to The Huffington Post, Lee will essentially be responsible for building up Obama’s online presence as he prepares for his reelection bid, and squashing any negative stories:

The post is a new one for this White House. Rapid response has usually been outsourced to the Democratic National Committee (DNC), if not done on an ad-hoc basis by administration officials. And it signals that the White House will be adopting a more aggressive defense of the president and his policies as his re-election campaign gears up.

If you’re going to post something online about Obama that isn’t true, Lee is going to be the one to handle you. Considering that Lee’s first tweet about his new position included a picture of The Terminator, we suggest you watch what you say OR BE DESTROYED.

Okay that was a little dramatic, but you get the idea.

Mediabistro Course

Pitch Your Magazine Article

Pitch Your Magazine ArticleStarting October 1, learn how to write queries for magazines and websites! In this course, you'll learn how to write and send an effective pitch, generate pitch letters, research outlets for your articles, and follow-up with editors to ensure that your queries get results. Register now!