It’s the sweeps that never end–at least at FishbowlNY. Every station finding their own spin to throw a flag on a declare victory (watch for promos coming to a TV near you!).
Channel 11 did not win against rival WNYW at 7 a.m., 8 a.m., or 10 p.m. And making it worse, Channel 11 didn’t even improve upon its numbers from the February 2011 sweeps.
Starting at 4:00 a.m., where WPIX remains the only station with a morning newscast that early–and perhaps we can understand why. PIX News at 4 averaged a .4 rating and 2.6 share in Households. A year earlier the newscast managed a .6 and 3.9.
Channel 11 lost to all competitors (other than informericals) with the exception of a TMZ rerun on WNYW/Channel 5 (.4/2.3).
It was no abberation for WPIX. At 5 a.m. with the station averaged a .6 and a 3.5 in Households, as opposed to a .8 and 4.6 share 12 months earlier. WPIX lost to every other news program.
Same result, different hour. At 6 a.m., Channel 11 averaged a .8 rating and 3.7 share of Households. It’s once again a drop off for WPIX from the February 2011 survey: 1.0 and 4.3.
At 7 a.m, with the only local competition coming from Channel 5, the PIX Morning News with Suyanka Krishnan and Frances Rivera had a 1.0 and 3.4 of Households. That is down from a 1.2 and 4.0 a year ago. By contrast, over on 67th Street, Good Day New York improved upon itself from a year ago with a 1.9 and 6.8. Although, numbers were inflated with the buzz surrounding the return of Greg Kelly February 10 following a rape accusation.
WPIX also had losses in virtually every morning daypart among the key demographic Adults 25 to 54.
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The syndicated Maury Povich show saw big gains at 9 a.m. and for another year clearly outdistanced Good Day.
WPIX saw year-to-year improvement throughout its daytime programming, including Jerry Springer more than doubling Dr. Oz on WNYW with Households.
While WPIX doesn’t offer viewers a noon newscast, the Steve Wilkos show (1.6/5.4) actually beats news on WNBC/Channel 4 (0.9/3.1) among Households.
Channel 11 does have news during the crowded 5 p.m. hour.
The newscast, anchored by Jodi Applegate, averaged a .7 and 1.7 share among Households. It’s an improvement from the sitcom The New Adventures of Old Christine, which had a .4 and 1.0 a year ago. Among Adults 25 to 54, WPIX had a .3/1.8, while the former Julia Louis-Dreyfus vehicle had a .3/1.4.
As for the all-important 10 p.m. news, again with Applegate at the helm, the broadcast slipped, averaging a 1.5 rating and 2.4 share. A year earlier, it averaged a 1.8 and 3.0 among Households. The pivotal Adults 25 to 54 demo had no gains from the year previous (.8/2.1).
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