According to Association of American Publishers (AAP) sales figures for the first half of 2011, adult paperback is the most popular trade category. However, paperback sales dipped nearly 18 percent and hardcover sales fell 23 percent compared to the same period previous year.
At the same time, eBooks sales have continued to grow at a rapid pace. We’ve embedded the complete chart below–what do you think about these figures?
Here’s more from the release: “May is traditionally the second month in the U.S. classroom curriculum buying period and AAP’s previous report showed a year-to-year decline for April 2011 … Additionally, Religious Books maintained growth for another month, showing increases of 21.6% vs May 2010 and 10.8% year-to-date.”