If you thought Sloane Crosley's publicist Melissa Broder had it pretty weird, imagine being God's publicist. Matt Staggs is the "humble servant and messenger of God," aka Pushcart Prize winner Thomas M. Disch who declared himself to be God in 2005. With the July publication of Disch's first novel in nine years The Word of God coming up from Tachyon, he's begun answering questions from the faithful on live journal.

"As God's publicist, I can tell you that I have to be on my "A" game." Says Staggs. " If you've read any of God's prior bestselling works (particularly the Old Testament), you know that he can be a tough and demanding client. I'm hoping that he'll be giving me a staff that turns into a snake, or at least some good pull-quotes with which I can woo the media. Either would be sufficient!"