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Penguin UK Goes Retro with Covers
"We wanted to celebrate being Publisher of the Year, not just through marketing but also through our publishing," said publishing director Tony Lacey. He said the look had "a hint of retro as well as being chic" and added that the pricing point was a "homage" to the original Penguin principle of a uniform paperback pricepoint of sixpence (though the percent difference between then and now is rather staggering...) Email This Post |
The First Word On the Book Publishing Industry
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