Amazon now offers an experimental selling tool, creating 2,500 customized selling pages for authors in the site's new "Author Stores." The company hopes to make the gigantic store home to webpages for all authors.

According to Publishers Weekly, the new function launched yesterday. Amazon publicity manager Andrew Herdener explained the many functions at Author Stores, noting that Stephen King, J.K. Rowling, and James Patterson were among the first experimental wave of writers.

But the company has much, much bigger aspirations for the new program:

"Amazon has added a new way of finding books to its site, which the company is calling Author Stores, single pages that feature all books from a particular author, plus, in many cases, an author photo and some related content, such as a biography, message board and streaming video ... Herdener also said that it's Amazon's long-term goal to eventually have an Author Store for every author whose books are available through Amazon."