Today Tor.com launched an innovative "publisher agnostic" online store--alongside Tor.com merchandise, the shop will also sell popular science titles, art texts, comic books, and science fiction and fantasy novels by other publishers.

The new model also lays the groundwork for Tor.com's future e-book store, which is currently in development. This strategy enables the site's bloggers and guests to create "special pick" lists of their favorite books--digitally hand-selling books from a giant pool of SF/F literature, irregardless of publisher.

GalleyCat caught up with Tor.com web producer Pablo Defendini to find out more: "Amazon is general community driven, this site is much more about leveraging a publisher's ability to curate content," he explained. "These aren't just community members, these are people that fandom looks up to and values for their opinion. We're not throwing everything at the reader and saying 'Here's some science fiction!'"