GalleyCat - The First Word On the Book Publishing Industry

Whose Books Will Borders Be Showing Off?

clipart-small-browse.jpgAfter seeing yesterday's item on Borders's move to face-out more books, a reader who knows a thing or two about book distribution emailed to express his dismay at the new policy. Picking up on C. Max Magee's speculation about more face-out titles meaning more potential co-op opportunities, this insider predicts, "Behind Borders' stated goal of raising profits through consumer sell-through is the fact that more face-out space means more publishers paying large chunks of change for the privilege of being face-out." Reaching back to Borders CEO George Jones's comments at the recent Association of American Publishers meeting about changes to the chain's co-op program, this reader says, "The cynical voice in my head reads 'Now some of the smaller publishers will have face-out opportunities' as 'Now we have more opportunities to make money from small publishers.'"

"I hope titles without huge marketing budgets don't get further from even a spine-out chance in the big-boxes," he continues. "To reduce the trend to absurdity, perhaps B&N and Borders will finally merge and then get gobbled up by Starbucks, at which point our real-world book buying options will be reduced to staring at an Oprah-branded kiosk stocked with a single title while we wait for our espresso macchiatos."

Seriously, though, the question of just how Borders is going to choose the books it decides to shelve cover-out, and whether small publishers stand anything to gain from the new policy, is a good one. How do you think it'll play out?


new on mediabistro.com

The Future of Social Media with Chris Anderson

The editor of Wired explains how to create a social network that works.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, Whose Books Will Borders Be Showing Off?, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on GalleyCat >

The First Word On the Book Publishing Industry
GalleyCat in Your Inbox
Mobile Version
RSS Feed
Our Blog Network

BayNewser

WebNewser

TVNewser

PRNewser

MediaJobsDaily

FishbowlNY

FishbowlDC

FishbowlLA

MobileContentToday

AgencySpy

UnBeige

GalleyCat

GalleyCat Staff

Editor:

Jason Boog

Senior Editor:

Ron Hogan

Correspondent:

Jeff Rivera

Follow GalleyCat

Email GalleyCat

Anonymous Tips
Favorite Posts

heather-thomas-sidebar.jpg Our Chat With Heather Thomas
jack-oconnell-sidebar.jpg The (Long-Awaited) Return of Jack O'Connell
marya-hornbacher-sidebar.jpg Marya Hornbacher: "No Tortured Artists Here"
stean-sagmeister-sidebar.jpg Stefan Sagmeister: "Design for Non-Designers"
 Why Does Maureen Dowd Hate Popular Women?
Topics

About the 'Cat

About Us - Modules

Adaptation

Agents

Authors

Awards

Behind the Deal

Book Fairs

Book Jackets

Book Trailer

Bookselling

Buzz/PR

Celebrities

Comicbookland

Contests

Deals

eBooks

Editors

Feuds

Food & Drink

GC's Hitlist

Lecture Circuit

Libraries

Lit Crit

Litterbox

LOLgalleycats

Mailbag

Monday Morning

New & Upcoming

Paper Cuts

Party Hopping

People of Color

Polls

Publishing

Q&A

Readers

Sex, Drugs & Rock n Roll

The Revolving Door

Trends

Undiscovered Writers

Web & Tech


Links

Book Beast@The Daily Beast

Bookseller.com

Books@Wowowow

Buzz, Balls & Hype

Danuta Kean

E-Reads

Eco-Libris

MarianLibrarian

Publishers Marketplace

Publishers Weekly

Publishing Contrarian

Publishing For Profit

Publishing Insider

Publishing News

Publishing Perspectives

The Publishing Spot

Publishing Trends

PubRants

Rick Frishman

Shelf Awareness

TeleRead

Weekly Publishing Moves

The Write Report

...more...

Archives

November 2009

October 2009

September 2009

August 2009

more...


Job Listings

Featured Listings

Supervisor Transactions & Journals Production
IEEE
Piscataway, NJ

Administrative Assistant to Photo Director
Book/Calendar Publisher
New York, NY

Account Executive - Denver
The Bump
Denver, CO

Senior Producer
Scholastic
Watertown, MA

ADVERTISEMENT


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

internet.commediabistro.comJusttechjobs.comGraphics.com

Search:

WebMediaBrands Corporate Info

Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
Advertise | Newsletters | Shopping | E-mail Offers